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It’s the title of a conference animated by Martin L'allier, graphic designer at Thomas design+communication. The conference
which took place in Montreal on October 24 in the Grafika day on the typography and which is devoted to the typography
of identities of brands & the importance of the choice of an adapted or
customized typography. For this occasion, Martin asked me for my
opinion on the subject & selected the Lancôme & Ubisoft typefaces examples of others for his presentation. A PDF document of the conference is downloadable on the blog of Martin. I thank in the passing for his great sympathy. 
 Extrait de la conférence sur les typographies d'identité à Montréal.
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